We learned a lot during the road trip… after meeting with over 30 colleges and universities in Canada and the US, we came to a few concrete conclusions:

1) Every single school has different methods of running their career services office. They often use the same tools and offer similar services, but the organization as a whole is completely different. They all place a different emphasis on the combination of: # of counselors, online vs offline help, mentor groups, resume critiques, alumni help, mock interviews… and the chosen emphasis very clearly shapes students in different ways.
2) All schools are having a hard time getting students into their career services office. It is clearly the best way to get a job, but when talking to students it became clear: a large portion of people have NO IDEA where the office is, and those who do would rather spend an hour searching online than in an office with someone critiquing every word in their resume. For this reason, in the US and Canada, less than 30% of students ever step foot in their career services office.
3) Career Counseling is tough, because every student is different. It is nearly impossible to meet with every student, and thus counselors are left to create ‘buckets’ of students and prepare resources for each bucket (ex. marketing students, finance students…). This is great, but in the end it seems like everyone within each bucket turns out looking the same on paper… using the same key words and action verbs on their resumes, building the same kind of experience as everyone else.
4) One of the main focuses of the Career Services office is Corporate Relations. It is their job to market their school in a way that makes them attractive to potential employers. The problem with this? It is tough to realize that every student, and every class is different when you are trying to build a ‘clear brand’ around your school and its graduates. This creates huge mismatches that in turn create huge inefficiencies.
5) Did you know that 75% of schools use the Myers Briggs (MBTI) Personality Assessment? This is a great tool to understand if you are outgoing or not (hmmm, tough question right?), but is it really the best use of the school’s tight and dwindling budgets? Statistics have shown us that the use of this assessment (unless enforced), has decreased every year… students demand more, they need something that is more relevant.
6) Career Services is the best resource a student has. It is the best place to land a job (based on success metrics), and it is the best place to be prepared for that job. Is it a problem with communication and awareness, or a problem with the students’ evolving lifestyles and the fact outdated nature of most of the services offered?

We love Career Services. Skillter is fighting to find a way to make sure that Career Services aren’t left behind, because in the end, nobody will fight harder for students than everyone in that office.